The shelf is the scoreboard
A strategy only counts once it's on the shelf. We measure ourselves by what shoppers actually find in the aisle.
About Stappli
We spent our careers in retail.Now we make sure strategy reaches the shelf
So we built the platform we wished we'd had. Stappli is one AI platform that connects product data, range decisions, planograms and store teams, so what HQ signs off is what shoppers find in every aisle.
- 17
- countries of retail transformation
- 500+
- stores run on platforms we built
- 25+
- years of retail technology leadership
- 7 days
- from contract to live store app
Why we exist
Built by people who've lived the gap.
Before Stappli, our team led digital transformation inside some of the largest retailers in the GCC and Europe, running the platforms store teams used every day across hypermarkets, supermarkets and convenience.
We saw the same pattern everywhere. Great strategies were decided in the boardroom and lost somewhere on the way to the shelf. Product data lived in ERP and Excel. Ranges lived in PowerPoint. Planograms lived in desktop software no store ever saw. Execution lived in WhatsApp and PDFs.
Every hand-off leaked margin, and nobody saw it until the sales report. Stappli exists to close that gap.
The problem we set out to fix
Four tools. Four hand-offs. One shelf.
Most retailers plan in one set of tools and execute in another. We replaced the chain with one connected platform.
- Product data01ERP & ExcelThe same SKU lives in three or more systems.
- Category strategy02PowerPointRange decisions with no link to shelf space.
- Planograms03Legacy desktop softwarePlans that never reach the store as drawn.
- Store execution04WhatsApp & PDFsNo visibility until Monday's report.
stappliputs all four on one data model, with one login and one live view of every store.
What we believe
Six principles behind every feature we ship.
One platform, not five tools
Product data, ranging, planograms, store tasks and analytics share one data model, so nothing gets lost in a hand-off.
AI that works the shelf
Not another chatbot. Our AI sits inside the steps teams already run, so people fix problems instead of finding them.
The frontline comes first
Store associates are where execution happens. They deserve tools as simple and fast as the apps they use at home.
Built for this region
Arabic, English and French from a single master, designed for how retail really runs across the GCC and beyond.
Speed is a feature
Store app live in 7 days, results in 60. No six-month implementation and no army of consultants.
What we built
From the first SKU to the last shelf.
Five connected workspaces. Each hands its work straight to the next, and what happens on the shelf flows back into the next range review.
Shelf results feed the next range reviewExplore the platform
The founding team
Retail insiders, not outsiders with a pitch.
Our founders have led retail technology and transformation across Europe and the Middle East for more than two decades. We've rolled out the systems, trained the store teams and owned the results.
- Platforms built for 500+ stores in 17 countries
- Hands-on with every format, from hypermarkets to convenience
- Rollouts run from inside the region's largest retailers
HeadquartersDubaiBuilt at the crossroads of global retail.
MarketsGCC and beyondClose to the retailers we serve.
LanguagesEN · AR · FRNative in the platform from day one.
Two decades of retail taught us one thing: execution is where strategy wins. Stappli is the platform we wished we’d had.
Ready to close the gap between strategy and shelf?
A 30-minute walkthrough of the whole platform, built around your categories and your stores.
contact@stappli.com